Why is SEO important ?

SEO is crucial because higher visibility in search results means more traffic and potential customers for your business. Most people click one of the top results when searching in fact, the #1 organic result on Google gets about 27% of all clicks. So if your site ranks higher, you capture more of those visitors. Appearing in relevant searches not only drives more traffic to your site but also builds trust users tend to trust organic results. This often leads to more conversions (such as inquiries or sales) and greater brand credibility. Consider that over half of all website traffic comes from organic search engines investing in SEO helps you tap into that large audience.