How will I know if SEO is working ?

You’ll know your SEO is working by tracking key performance indicators (KPIs) and seeing positive trends over time. An SEO specialist will typically share regular reports with metrics that show progress. Common SEO KPIs include your organic traffic, your keyword rankings, and your organic conversion rate or leads. For example, you should see the number of visitors from Google increasing and your website appearing higher in search results for targeted keywords. Other useful indicators are the click-through rate (CTR) from Google Search and engagement metrics on the site like time-on-site or bounce rate. Ultimately, the clearest sign of success is an uptick in business outcomes if over a few months you notice more calls, form submissions, or sales coming via organic search, that’s a strong indication that SEO efforts are paying off. The SEO agency will help interpret these metrics for you, but in summary, improvement in rankings, growth in organic traffic, and increased conversions are how you’ll verify that SEO is working.