You don’t have to run a traditional blog, but you do need to consistently publish quality content in some form to be successful in SEO. Fresh, relevant content is like food for search engines. Having a blog is one of the most common and effective ways to do this. By regularly adding helpful articles or updates, you can target the questions and topics your potential customers are searching for. Blogging can also attract backlinks naturally if people find your content valuable. Blogging is just one format the key is content creation. If a blog section doesn’t make sense for your site, you could publish news updates, how-to guides, case studies, or other resources. The goal is to keep your site rich with up-to-date, informative content.